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I’m an experienced designer based in Chicago, IL whose focuses have ranged from Marketing, Branding, Print & Digital Design, and Data Visualization. My education background is in traditional graphic design, but over the years i've learned to adapt my skillset and help business owners, corporate organizations, and startups build their brands from the ground up and help clarify their strategies, designing remarkable collateral, and effectively communicating their voice across multiple touch points.
Fostering the development of visual consistency on all creative and digital initiatives—I work closely with the Brightfield Group marketing team in the implementation of compelling and informational design solutions for our marketing strategies to promote, engage, and educate innovative leaders of our modern approach to consumer and market insights for the CBD, Cannabis & Wellness industries.
Collaborating with cross-functional teams, I focused on data visualization by exploring and translating complex layers of information into compelling visual stories across multiple mediums, including print and digital initiatives—all while maintaining the branding, marketing, and business objectives for the clients we served.
As the lead designer for the marketing department, I collaborated and over saw the development and implementation of creative marketing initiatives. I increased brand awareness, led key communication efforts, and encouraged customers to participate in the award-winning energy efficiency program through Ameren Illinois.
Working alongside the president of the franchise, I developed promotional & trade show materials that helped this Hawaiian coffee & smoothie franchise gain greater recognition in the Peoria Area.
Branding
Data Visualization
Event Marketing
Front-End Development
Illustration
Motion Design
Print Design
Video Editing
Visual Identities
Web Design
